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What Hacker News says
- Hi,
I'm currently reading "Unscripted - The Great Rat Race Escape" by MJ Demarco (recommended), and there he presents the "SCAIDA" marketing strategy (Self-centered, Attention, Interest, Desire, Action) to sell your product. The Action part stands for a call to close the sale.
The author claims that the most effective way to do this nowadays is through a scarcity statement (utilizing "Fear Of Missing Out"): "Limited time only!", "Offer expires in two days!" etc.
However I'm a bit sceptical on the effectiveness of such strategy, based on my own subjective experience: whenever I see such statement ("Offer expires in X!") I always think "Yeah right, what offer does not expire in 3 days?" -- because this is used everywhere and I think people are aware that it's just a marketing tactic.
So I wonder if you're aware of actual scientific research into the effectiveness of this strategy -- or maybe you have some anecdotal data, preferably based on A/B testing of a real product that you were selling?
Thanks!
- For a completely different perspective on this advice (the advice given here is the consensus view on how to build wealth) read "Unscripted" or "The Millionaire Fastlane" by MJ Demarco.
- It hurts to hear people ask that question, and others like it (what can I blog/podcast/sell) that makes the most money?
You are asking the wrong question if you want to make money.
Ask this: "What value can I provide to a group (people/businesses/pets/whatever) that is so useful/entertaining/removes pain point/etc that the group I'm targeting above will be willing to pay me money?
I recommend reading or at least listening to the audio book version of "Unscripted", by MJ Demarco.
- Read MJ Demarco’s book “Unscripted” and you might come away with the opposite opinion.
