Name: The Winner Effect
ISBN: 9781250013644

The Winner Effect

"What makes a winner? Why do some succeed both in life and in business, and others fail? And why do a few individuals end up supremely powerful, while many remain powerless? Are men more likely to be power junkies than women? The 'winner effect' is a term used in biology to describe how an animal that has won a few fights against weak opponents is much more likely to win later bouts against stronger contenders. As Ian Robertson reveals, it applies to humans, too. Success changes the chemistry of the brain, making you more focused, smarter, more confident and more aggressive. The effect is as strong as any drug. And the more you win, the more you will go on to win. But the downside is that winning can become physically addictive. By understanding what the mental and physical changes are that take place in the brain of a 'winner', how they happen, and why they affect some people more than others, Robertson answers the question of why some people attain and then handle success better than others. He explains what makes a winner - or a loser - and how we can use the answers to these questions to understand better the behaviour of our business colleagues, employees, family and friends."--Amazon.com.

What Hacker News says

michaluJun 2017

Well, there's way more to it... even our body posture affects our biochemistry and well being... there's this great video by Amy Cuddy:

https://www.ted.com/talks/amy_cuddy_your_body_language_shape...

Today, because of electronics we're forced into low power body postures that increase cortisol and lower testosterone levels, evidence suggests.

Then there's nutrition, sleep etc.

Couple days ago there's was a study posted here showing that people who exercise intensely are about 9 years biologically younger. We don't exactly know how exercise makes you younger but we do know it boosts your testosterone.

Btw. a great book on the topic: Winner Effect by Ian Robertson (founding Director of Trinity College Institute of Neuroscience) or Presence by Amy Cuddy

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michaluJun 2017

Winner Effect... it's an excellent book.

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charleshaanelMar 2013

Step 1 is changing your self perception and self efficacy. A wise man once said "success is 80% psychology, 20% mechanics"

I'd like to refer 2 resources. One is Dr. Robert Maurer's "The Kaizen Way: One Small Step Can Change Your Life".

This book is about how you can bypass the fear mechanisms of the brain, which cause procrastination and failure.

The second is "The Winner Effect" by Ian H. Robertson. https://www.youtube.com/watch?v=AlxCN1aCa2M

Both of these books are grounded in research and not "rah rah" feel good stuff. With regard to Dr, Robert Maurer's Book "The Kaizen Way". I'm a living case study. Through direct application of his theories in less than 4 months I accomplished something that I had been "thinking" about doing for 8 years.

Totally ground-breaking. I'd also recommend Darren Hardy's "The Compound Effect" and Jeff Olsson's "The Slight Edge".

All these books are about understanding how the brain works and using it more effectively to get results - THAT STICK AND LAST.

If I had to throw another one in it would be Charles Duhigg's "Habits". It's been said that up to 50% of our daily actions are habits - things we do without thinking about it. That included "how" we think. Right now if you see yourself as a "failure" you're going to have to work to alter that. You have the mindset and daily habits of a "failure". So you have to literally program in the habits and mindset of a "winner". You could try a gazillion things right but if you miss that, it will be all for naught.

Good luck!

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