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    Cover of Zone to Win

    Zone to Win

    Geoffrey A. Moore · 2015

    Business & Management
    Open LibraryAmazon
    Stats for nerds
    2recommend
    3mentions
    3people
    2017–2023years
    67% recommend33% neutral

    Mentions per year

    2017201820192020202120222023

    What Hacker News says

    1. lansteinMar 2023
      Advice to Founders and CEOs

      - Dear Founder (Maynard Webb) - The Hard Things About Hard Things (Ben Horowitz) - Straight Talk for Startups (Randy Komisar and Jantoon Reigersman) - The Founders’ Dilemmas (Noam Wasserman) - The Entrepreneur’s Daily Nietzsche (Brad Feld and Dave Jilk) - Build (Tony Fadell) - Zero to IPO (Frederic Kerrest) - The Great CEO Within (Matt Mochary)

      Finance

      - Wharton's Introduction to Financial Accounting course: [https://www.coursera.org/learn/wharton-accounting](https://w... - How Finance Works: The HBR Guide to Thinking Smart About the Numbers (Mihir Desai) - Financial Intelligence for Entrepreneurs: What You Really Need to Know About the Numbers (Karen Berman and Joe Knight)

      Open-Book Company (Employee Ownership, Financial Literacy, Goal-setting)

      - The Great Game of Business (Jack Stack and Bo Burlingham)

      Legal

      - Acceleration (Ryan Roberts) - The Entrepreneur’s Guide to Law and Strategy (Constance Bagley and Craig Dauchy)

      Company Strategy and Direction (post-product/market fit)

      - Crossing the Chasm (Geoff Moore) - Zone to Win (Geoff Moore) - Only the Paranoid Survive (Andy Grove) - Blitzscaling (Reid Hoffman and Chris Yeh) - The Innovator's Dilemma (Clayton Christensen) - Good to Great (Jim Collins) - Playing to Win (A.G. Lafley and Roger Martin) - Tape Sucks (Frank Slootman) - Strategy vol. 1&2 (Harvard Business Review)

      Pricing

      - Monetizing Innovation (Georg Tacke and Madhavan Ramanujan) - Confessions of the Pricing Man (Hermann Simon)

      Startup Phase

      - The Lean Startup (Eric Ries) - The Four Steps to the Epiphany (Steve Blank) - Zero to One (Peter Thiel)

      Management/Leadership

      - The Effective Executive (Peter Drucker) - Managing Humans (Michael Lopp) - The Art of Leadership (Michael Lopp) - High Output Management (Andy Grove) - Managing Oneself (Peter Drucker) - Essentials: Management (First Round Capital) - The Making of a Manager (Julie Zhuo) - The Powell Principles (Oren Harari) - Radical Candor (Kim Scott) - Leading Matters (John L. Hennessy) (fantastic book list in the coda) - Turn the Ship Around (L. David Marquet) (this is THE book on delegation) - Principles (Ray Dalio)

      COO/Succession Planning

      - Riding Shotgun (Nathan Bennett and Stephen A. Miles)

      People Performance/HR/Culture

      - Powerful (Patty McCord) - No Rules Rules (Reed Hastings and Erin Meyer) - Netflix culture deck - The Five Dysfunctions of a Team (Patrick Lencioni) - Work Rules! (Laszlo Bock) - It Doesn’t Have to Be Crazy at Work (DHH and Jason Fried) - The Culture Map (Erin Meyer) - The Talent War (Mike Sarraille and George Randle) - Great People Decisions (Claudio Fernández-Aráoz) - The Holloway Guide to Technical Recruiting and Hiring (Ozzie Osman) - Punished by Rewards (Alfie Kohn)

      Purpose, Passion, and Self

      - Start with Why (Simon Sinek) - What You Do is Who You Are (Ben Horowitz) - Drive (Daniel Pink) - Mindset (Carol Dweck) - Grit (Angela Duckworth) - The Almanack of Naval Ravikant (Eric Jorgenson)

      Fundraising/VC

      - Secrets of Sand Hill Road (Scott Kupor) - Venture Deals (Brad Feld and Jason Mendelson) - Raising Venture Capital (Andy Sparks) - The Business of Venture Capital (Mahendra Ramsinghani) - Done Deals (Udayan Gupta) - The Power Law (Sebastian Mallaby) - VC (Tom Nicholas)

      Board

      - Boardroom Excellence (Paul Brountas) - Startups Boards (Brad Feld and Mahendra Ramsinghani)

      M&A

      - Winning (Jack Welch) - M&A chapter - Connecting the Dots (John Chambers) - M&A chapter

      Marketing

      - Data-Driven Marketing (Mark Jeffery) - Positioning (Al Ries and Jack Trout) - Scientific Advertising (Claude Hopkins) - Traction (Gabriel Weinberg and Justin Mares) - Behind the Cloud (Marc Benioff and Carlye Adler) - Ogilvy on Advertising (David Ogilvy) - Marketing High Technology (William Davidow)

      Psychology

      - Influence (Robert Cialdini)

      Negotiation

      First, read Influence (under Psychology), then, in order

      - Thinking in Bets (Annie Duke) - Getting to Yes (Roger Fisher and William Ury) - Never Split the Difference (Chris Voss) - The Bald Truth (David Falk)

      Self

      - The 7 Habits of Highly Effective People (Stephen Covey)

      Design and UX

      - Creative Confidence (Tom Kelley and David Kelley)

      AI (Machine Learning, Deep Learning/Neural Networks)

      - Andrew Ng's AI for Everyone course: [https://www.coursera.org/learn/ai-for-everyone](https://www....

      Growth (Data Science, etc.)

      - Hacking Growth (Sean Ellis and Morgan Brown)

      Graph Theory

      Product

      - Inspired (Marty Cagan) - Joel on Software (Joel Spolsky)

      Customer Loyalty/Customer Success

      - Delivering Happiness (Tony Hsieh) - Setting the Table (Danny Meyer)

      Finding a Startup Job

      - Entering StartupLand (Jeffrey Bussgang)

      CIO as ICP

      - The CIO Paradox (Martha Heller) - Be the Business (Martha Heller)

      Stories

      - Made in America (Sam Walton) - Shoe Dog (Phil Knight) - The Everything Store (Brad Stone) - Built from Scratch (Bernie Marcus and Arthur Blank) - Hard Drive (James Wallace) - Steve Jobs (Walter Isaacson) - Elon Musk (Ashlee Vance) - Creativity, Inc. (Ed Catmull) - The Ride of a Lifetime (Bob Iger) - Valley of Genius (Adam Fisher) - The Idea Factory (Jon Gertner) - Dealers of Lightning (Michael Hertzik) - Idea Man (Paul Allen) - Pour Your Heart Into It (Howard Schultz)

      thread
    2. williamsteinJun 2017
      "Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers" by Geoffrey A. Moore and also his recent "Zone to win". His books explain some of the "deeper structure" to tech business, and is one of the few business-related books I've read that has any depth. By "depth", I mean in the sense that I'm used to from research mathematics (I'm a number theorist by training), where you learn something about a problem that lets you think about problems in a more detailed way.
      thread
    3. bradb3030Apr 2018
      There's a book "Zone to Win" by Geoffrey A. Moore that describes these various transitions for Microsoft and it suggests that it's intentional to transition one business unit at a time.
      thread

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