
Turns out, this is a common problem.
Friendly Challenge: imagine 3 very different future niches for your team. Leveraging your interests, experience/expertise.
Mix in the Clients you'll serve, Products you build, and Problems you solve. Each version would have a 5 year plan. Start a discussion -- which one energizes your team?
More on this subject by the authors of Design Your Life > https://www.youtube.com/watch?v=SemHh0n19LA
Highly recommend their book! PM me if you want to discuss.
Without knowing you I'm going to make assumptions - but appears you're being quite binary about this decision. There are ways you can investigate these options in some depth (design thinking) and see what you connect with.
applies engineering design principles to your career and personal goals