From impossible to inevitable

What Hacker News says

1. chrisvalleybayJan 2025
   Three years ago I started consulting as an interim CTO for a company doing sales and marketing on behalf of other B2B SaaS. I had to onboard myself into this domain and it was quite hard as there are many snake oil sales men selling snake oil.

   The first book I would read is Crossing The Chasm by Geoffrey Moore. After this, in no particular order you could have a look at:

   - This is Marketing by Seth Godin

   - Positioning by Al Ries

   - The Challenger Sale by Matthew Dixon and Brent Adamson

   - Predictable Revenue by Aaron Ross

   - Traversing The TRaction Gap by Bruce Cleveland

   - From Impossible to Inevitable by Aaron Ross and Jason Lemkin

   I would also have a look at the models created by Winning By Design [1]. But be sceptical! These models do however hold some value in terms of visually presenting the sales funnel and gaining understanding of land and expand.

   Best of luck to you!

   [1]: https://winningbydesign.com/resources/blueprints/

   Show morethread
2. alexmingoiaFeb 2022
   • “The Lean Startup” by Eric Ries

   • “From Impossible to Inevitable: How hypergrowth companies create predictable revenue” by Aaron Ross and Jason Lemkin

   thread
3. baristaGeekDec 2019
   Best business books:

   -Secrets of Sandhill Road

   -Hackers and Painters

   -The Great CEO within

   -Venture Deals

   -Predictable Revenue

   -Zero to One

   -The Hard Thing About Hard Things

   -Lean customer development

   -Lost and founder

   -Lean B2B

   -From Impossible to Inevitable

   -Traction

   Best computer science books:

   -Competitive programming 3

   -Structure and interpretation of computer programs

   Best for fun (non-fiction):

   -Meditations

   -Sapiens

   -How to win friends and influence people

   -A brief history of time

   -Self-reliance

   -Frente a la estrella polar

   Show morethread
4. philippzOct 2017
   "From impossible to inevitable" from Aaron Ross and Jason Lemkin. Should help you getting started with sales and being more focused.
   thread