The Upside Of Irrationality The Unexpected Benefits Of Defying Logic

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1. fabiandesimoneSep 2011
   Forget about the spammy title, this is an amazing book on copy writting:

   Cashvertising: http://amzn.to/nrwKnf (all links have my affiliate link. On my way to richness baby! ;)

   I'm currently reading this one, so far so good:

   Moonwalking with Einstein: The Art and Science of Remembering Everything http://amzn.to/nGEnkv

   This is a small list of books I want to read:

   The Secret Life of Pronouns: What Our Words Say About Us http://amzn.to/oiEIDs

   Willpower: Rediscovering the Greatest Human Strength http://amzn.to/qTNpgB

   Do More Faster: TechStars Lessons to Accelerate Your Startup http://amzn.to/njSDPh

   The Social Animal: The Hidden Sources of Love, Character, and Achievement http://amzn.to/okuaFh

   The Power of Full Engagement: Managing Energy, Not Time, Is the Key to High Performance and Personal Renewal http://amzn.to/rptuZ9

   The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home http://amzn.to/oaIDgu

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2. pitchupsJun 2011
   Here are some more favorites (they may not qualify as the best books ever, but great books with original and useful ideas):

   - Where Good Ideas Come From: The Natural History of Innovation by Steven Johnson

   - The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home by Dan Ariely

   - Switch: How to Change Things When Change Is Hard by Chip Heath, Dan Heath

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