
An up-and-coming visionary in the world of philanthropy and a cofounder of the effective altruism movement explains why most of our ideas about how to make a difference are wrong and presents a counterintuitive way for each of us to do the most good possible. While a researcher at Oxford, William MacAskill decided to devote his study to a simple question: How can we do good better? MacAskill realized that, while most of us want to make a difference, we often decide how to do so based on assumptions and emotions rather than facts. As a result, our good intentions often lead to ineffective, sometimes downright harmful, outcomes. As an antidote, MacAskill and his colleagues developed effective altruism—a practical, data-driven approach to doing good that allows us to make a tremendous difference regardless of our resources. Effective altruists operate by asking certain key questions that force them to think differently, set aside biases, and use evidence and careful reasoning rather than act on impulse. In Doing Good Better, MacAskill lays out these principles and shows that, when we use them correctly—when we apply the head and the heart to each of our altruistic endeavors—each of us has the power to do an astonishing amount of good.
There are many ways to argue the Basecamp decision. Framework themselves had a nice recent email to customers titled "We are not sustainable" that summarizes the conundrum.
It's worth reading MacAskill "Doing Good Better" and following the Ethical Altruism thread and the 80,000 hours stuff but with the awareness that the FTX fraud grew in that primordial soup. B-Corps are similarly non-useful as a signal of actual organization behavior. Some useful metrics are produced from corporate governance ESG/CER work but those have also to be read without the rose tinted glasses.
There is in some US states a binding corporate structure called something like Public Benefit Corp. They are as often as not used as the shell for a quasi government entity (and whether those are ultimately bound to ethical and sustainable practices is a question probably answered best with another question- "on what timeframe.")
Good books to start with:
The Life You Can Save - Peter Singer
The Most Good You Can Do - Peter Singer
Doing Good Better - William MacAskill