
A cross-disciplinary reference of design. Pairs common design concepts with examples that illustrate them in practice.
- Universal Principles of Design
- The Design of Everyday Things
- Don't Make me Think
- Rocket Surgery Made Easy
- Defensive Design for the Web
- Forms that Work
- The Design Trilogy of films, made up of Helvetica, Objectified, and Urbanized.
https://en.wikipedia.org/wiki/Design_Trilogy
- The book Universal Principles of Design by William Lidwell
- The 101 Things I Learned In... series. There isn't one for typography, unfortunately, but the Fashion, Urban Design, Architecture, and Product Design books cover similar territories.
Great article on the topic of Hunter-Nurter fixations in Universal Principles of Design[0]
Funnny enough, almost all the marketing I've seen for gaming computers has basically the same marketing principles as those for toys marketed to young boys.
[0]http://people.sunyit.edu/~lepres/thesis/principles/131_pdfsa...
1. Universal Principles of Design https://g.co/kgs/X19MeR
2. The Humane Interface by Jef Raskin https://g.co/kgs/JfdBkB