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    Cover of Universal principles of design

    Universal principles of design

    William Lidwell · 2010

    A cross-disciplinary reference of design. Pairs common design concepts with examples that illustrate them in practice.

    Design & UX
    Open LibraryAmazon
    Stats for nerds
    24recommend
    42mentions
    36people
    2007–2024years
    67% recommend29% neutral5% critical

    Mentions per year

    2007200920112013201520172019202120232024

    What Hacker News says

    1. keiferskiDec 2023
      It's not a course, but I recommend the book "Universal Principles of Design." It's a set of principles covering various aspects of design, both for UI/graphics and 3D physical objects.
      thread
    2. hcarvalhoalvesJun 2023
      My favourite books on design, both fundamental and UI/UX specifically:

      - Universal Principles of Design

      - The Design of Everyday Things

      - Don't Make me Think

      - Rocket Surgery Made Easy

      - Defensive Design for the Web

      - Forms that Work

      thread
    3. keiferskiSep 2020
      Typography, and more broadly design, have a big impact on the way you perceive things. The rabbit hole is endless, but I recommend three entry points:

      - The Design Trilogy of films, made up of Helvetica, Objectified, and Urbanized.

      https://en.wikipedia.org/wiki/Design_Trilogy

      - The book Universal Principles of Design by William Lidwell

      - The 101 Things I Learned In... series. There isn't one for typography, unfortunately, but the Fashion, Urban Design, Architecture, and Product Design books cover similar territories.

      thread
    4. jlosSep 2020
      Toy developers long ago found sharp angles and pointy extrusions appeal to a hunter instinct, in constrast to soft and round features which appeal to a nuturing instinct. On average, young boys prefer predatory traits and young girls prefer nuturing traits. There are some good case studies in otherwise interesting toys that on first glance seemed to be great products but didn't gain market traction due to a failure to appeal to either a nurturing or predatory instinct.

      Great article on the topic of Hunter-Nurter fixations in Universal Principles of Design[0]

      Funnny enough, almost all the marketing I've seen for gaming computers has basically the same marketing principles as those for toys marketed to young boys.

      [0]http://people.sunyit.edu/~lepres/thesis/principles/131_pdfsa...

      thread
    5. tlowAug 2020
      This is not new and is almost entirely covered in two reference resources I use as a designer.

      1. Universal Principles of Design https://g.co/kgs/X19MeR

      2. The Humane Interface by Jef Raskin https://g.co/kgs/JfdBkB

      thread
    6. peferronAug 2020
      I use Universal Principles of Design as an engineer as well. Before starting a new project, I'll flip through the pages and compile a list of principles that are particularly relevant for the project. Then as the project progresses I'll check that list from time to time to help me steer it in the right direction.
      thread

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