How do you price your software? Is it art, science or magic? How much attention should you pay to your competitors? This short handbook will provide you with the theory, practical advice and case studies you need to stop yourself from reaching for the dice. Table of Contents Chapter 01: Some - but not too much - Economics Chapter 02: Pricing Psychology: What is your product worth? Chapter 03: Pricing Pitfalls Chapter 04: Advanced Pricing Chapter 05: What your price says about you (and how to change it) Why read this book? "At Business of Software 2007 Michael Pryor held an impromptu session on how to price your software. So many people turned up, and so many people kept on arriving, that by the time they d introduced themselves there was no time left to talk about software pricing. I ve had similar experiences; in fact, How do I price my software? is probably the most common question I m asked by software entrepreneurs and product managers. This handbook is an attempt to answer that question." Neil Davidson, Author. About the Author Neil Davidson is co-founder and joint CEO of Red Gate Software. Red Gate was founded in 1999 and now employs some 150 people. It was Cambridge News business of the year in 2006 and has been in the Sunday Times top 100 companies to work for three years running. It was founded with no VC money and little debt. Neil is also founder of the annual Business of Software conference and runs the Business of Software social network.
https://www.red-gate.com/library/dont-just-roll-the-dice
It's free, short and easy to read.
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https://neildavidson.com/downloads/dont-just-roll-the-dice-2...
I need your help! I am working on a series of posts to help the community spread the word about the projects you are working on. Wanna help?
Please write a comment with:
* project name
* project website
* your twitter handle/project page handle
* a tweet's length description for your product
* how much do you plan to charge
I am extremely hyped to start doing this. My long-term vision is to gather user feedback for your pricing plan and help you make the best decisions.
As a bit of background, when I started working on my side-project, I had no idea how to price it. Then I read a great e-book (Don't just roll the dice by Neil Davidson) and followed the guidance there. I believe there's a lot of potentials to get user feedback before you make one of your greatest choices as an entrepreneur.
What I want to say to you and the others in the thread is: maybe you can extract more money at a different price point by reading that book.
