Covert persuasion

Name: Covert persuasion
ISBN: 9780470051412

Kevin Hogan, James Speakman · 2006

A guide to the psychological tricks that win sales battles, which reveals more than ten keys to subtly elicit agreement from even the most stubborn customer.

Psychology & Behavior Productivity & Self-Improvement

Open Library Amazon

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craze3May 2012
If you're looking for a marketing book, check out:
"Covert Persuasion: Psychological Tactics and Tricks to Win the Game" by Kevin Hogan http://www.amazon.com/Covert-Persuasion-Psychological-Tactic...
Great book about all-around persuasion techniques , marketing, and also copywriting.
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bloggergirlJan 2011
I've read this book twice now. More than any other book on persuasion out there (and there are a lot now, including Sway, The Paradox of Choice, Covert Persuasion, Habit), Cialdini's is stellar. The popular Persuasion, Emotion & Trust course that Human Factors International offers is based almost entirely on this book. (So save yourself $2000 on the course... and just read the book.)
Keep Cialdini's "weapons of influence" in your back pocket when trying to persuade anyone -- but especially when writing your own web copy and/or creating A/B or MVT tests of your web copy. The concept of Reciprocity is one that more 'freemium' startups should be thinking of when trying to monetize.
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