
This book is the definitive story of Amazon.com, one of the most successful companies in the world, and of its driven, brilliant founder, Jeff Bezos. Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now. Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, giving readers the first in-depth, fly-on-the-wall account of life at Amazon. Compared to tech's other elite innovators -- Jobs, Gates, Zuckerberg -- Bezos is a private man. But he stands out for his restless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way Henry Ford revolutionized manufacturing. The Everything Store will be the revealing, definitive biography of the company that placed one of the first and largest bets on the Internet and forever changed the way we shop and read. - Publisher.
- Dear Founder (Maynard Webb) - The Hard Things About Hard Things (Ben Horowitz) - Straight Talk for Startups (Randy Komisar and Jantoon Reigersman) - The Founders’ Dilemmas (Noam Wasserman) - The Entrepreneur’s Daily Nietzsche (Brad Feld and Dave Jilk) - Build (Tony Fadell) - Zero to IPO (Frederic Kerrest) - The Great CEO Within (Matt Mochary)
Finance
- Wharton's Introduction to Financial Accounting course: [https://www.coursera.org/learn/wharton-accounting](https://w... - How Finance Works: The HBR Guide to Thinking Smart About the Numbers (Mihir Desai) - Financial Intelligence for Entrepreneurs: What You Really Need to Know About the Numbers (Karen Berman and Joe Knight)
Open-Book Company (Employee Ownership, Financial Literacy, Goal-setting)
- The Great Game of Business (Jack Stack and Bo Burlingham)
Legal
- Acceleration (Ryan Roberts) - The Entrepreneur’s Guide to Law and Strategy (Constance Bagley and Craig Dauchy)
Company Strategy and Direction (post-product/market fit)
- Crossing the Chasm (Geoff Moore) - Zone to Win (Geoff Moore) - Only the Paranoid Survive (Andy Grove) - Blitzscaling (Reid Hoffman and Chris Yeh) - The Innovator's Dilemma (Clayton Christensen) - Good to Great (Jim Collins) - Playing to Win (A.G. Lafley and Roger Martin) - Tape Sucks (Frank Slootman) - Strategy vol. 1&2 (Harvard Business Review)
Pricing
- Monetizing Innovation (Georg Tacke and Madhavan Ramanujan) - Confessions of the Pricing Man (Hermann Simon)
Startup Phase
- The Lean Startup (Eric Ries) - The Four Steps to the Epiphany (Steve Blank) - Zero to One (Peter Thiel)
Management/Leadership
- The Effective Executive (Peter Drucker) - Managing Humans (Michael Lopp) - The Art of Leadership (Michael Lopp) - High Output Management (Andy Grove) - Managing Oneself (Peter Drucker) - Essentials: Management (First Round Capital) - The Making of a Manager (Julie Zhuo) - The Powell Principles (Oren Harari) - Radical Candor (Kim Scott) - Leading Matters (John L. Hennessy) (fantastic book list in the coda) - Turn the Ship Around (L. David Marquet) (this is THE book on delegation) - Principles (Ray Dalio)
COO/Succession Planning
- Riding Shotgun (Nathan Bennett and Stephen A. Miles)
People Performance/HR/Culture
- Powerful (Patty McCord) - No Rules Rules (Reed Hastings and Erin Meyer) - Netflix culture deck - The Five Dysfunctions of a Team (Patrick Lencioni) - Work Rules! (Laszlo Bock) - It Doesn’t Have to Be Crazy at Work (DHH and Jason Fried) - The Culture Map (Erin Meyer) - The Talent War (Mike Sarraille and George Randle) - Great People Decisions (Claudio Fernández-Aráoz) - The Holloway Guide to Technical Recruiting and Hiring (Ozzie Osman) - Punished by Rewards (Alfie Kohn)
Purpose, Passion, and Self
- Start with Why (Simon Sinek) - What You Do is Who You Are (Ben Horowitz) - Drive (Daniel Pink) - Mindset (Carol Dweck) - Grit (Angela Duckworth) - The Almanack of Naval Ravikant (Eric Jorgenson)
Fundraising/VC
- Secrets of Sand Hill Road (Scott Kupor) - Venture Deals (Brad Feld and Jason Mendelson) - Raising Venture Capital (Andy Sparks) - The Business of Venture Capital (Mahendra Ramsinghani) - Done Deals (Udayan Gupta) - The Power Law (Sebastian Mallaby) - VC (Tom Nicholas)
Board
- Boardroom Excellence (Paul Brountas) - Startups Boards (Brad Feld and Mahendra Ramsinghani)
M&A
- Winning (Jack Welch) - M&A chapter - Connecting the Dots (John Chambers) - M&A chapter
Marketing
- Data-Driven Marketing (Mark Jeffery) - Positioning (Al Ries and Jack Trout) - Scientific Advertising (Claude Hopkins) - Traction (Gabriel Weinberg and Justin Mares) - Behind the Cloud (Marc Benioff and Carlye Adler) - Ogilvy on Advertising (David Ogilvy) - Marketing High Technology (William Davidow)
Psychology
- Influence (Robert Cialdini)
Negotiation
First, read Influence (under Psychology), then, in order
- Thinking in Bets (Annie Duke) - Getting to Yes (Roger Fisher and William Ury) - Never Split the Difference (Chris Voss) - The Bald Truth (David Falk)
Self
- The 7 Habits of Highly Effective People (Stephen Covey)
Design and UX
- Creative Confidence (Tom Kelley and David Kelley)
AI (Machine Learning, Deep Learning/Neural Networks)
- Andrew Ng's AI for Everyone course: [https://www.coursera.org/learn/ai-for-everyone](https://www....
Growth (Data Science, etc.)
- Hacking Growth (Sean Ellis and Morgan Brown)
Graph Theory
Product
- Inspired (Marty Cagan) - Joel on Software (Joel Spolsky)
Customer Loyalty/Customer Success
- Delivering Happiness (Tony Hsieh) - Setting the Table (Danny Meyer)
Finding a Startup Job
- Entering StartupLand (Jeffrey Bussgang)
CIO as ICP
- The CIO Paradox (Martha Heller) - Be the Business (Martha Heller)
Stories
- Made in America (Sam Walton) - Shoe Dog (Phil Knight) - The Everything Store (Brad Stone) - Built from Scratch (Bernie Marcus and Arthur Blank) - Hard Drive (James Wallace) - Steve Jobs (Walter Isaacson) - Elon Musk (Ashlee Vance) - Creativity, Inc. (Ed Catmull) - The Ride of a Lifetime (Bob Iger) - Valley of Genius (Adam Fisher) - The Idea Factory (Jon Gertner) - Dealers of Lightning (Michael Hertzik) - Idea Man (Paul Allen) - Pour Your Heart Into It (Howard Schultz)
> Bezos and his lieutenants sketched their own virtuous cycle, which they believe powered their business. It went something like this: Lower prices led to more customer visits. More customers increased the volume of sales and attracted more commission-paying third party sellers to the site. That allowed Amazon to get more out of fixed costs like the fulfillment centers and the servers they needed to run the website. This greater efficiency then enabled it to lower prices further. Feed any part of this flywheel… and it should accelerate the loop. Amazon executives were elated… after five years, they finally understood their business."
Bowden, Mark (2011) Worm: The First Digital World War
Brooks, Frederick (1995) Mythical Man-Month, 2nd ed.
Christensen, Clayton (1997) Innovator's Dilemma: When New Technologies Cause Great Firms to Fail
Hafner, Katie and Matthew Lyon (1996) Where Wizards Stay Up Late: Origins of the Internet
Hunt, Andrew and David Thomas (1999) Pragmatic Programmer
MacCormick, John (2012) Nine Algorithms that Changed the Future
McConnell, Steve (2004) Code Complete, 2nd ed.
Mitnick, Kevin and William Simon (2002) Art of Deception
Poulsen, Kevin (2011) Kingpin: How One Hacker Took Over the Billion-Dollar Cyber-Crime Underworld
Raymond, Eric (2003) Art of Unix Programming
Stone, Brad (2013) The Everything Store: Jeff Bezos and the Age of Amazon
Torvalds, Linus and David Diamond (2001) Just for Fun: Story of an Accidental Revolutionary
Wallace, James and Jim Erickson (1992) Hard Drive: Bill Gates and Making of the Microsoft Empire
Williams, Sam (2002) Free as in Freedom: Richard Stallman's Crusade for Free Software
Wilson, Mike (1996) The Difference between God and Larry Ellison: Inside Oracle Corp
The Dream Machine
Hackers: Heroes of the Computer a Revolution
How the Internet Happened
The Soul of a New Machine
AI Superpowers
Platform Revolution
The Everything Store
The Goal by Eliyahu M. Goldratt - a management novel. Oddly engrossing and educational at the same time
The Everything Store by Brad Stone - about Amazon's history, culture, businesses
(None of these books was written in 2018. I just read them in 2018)