There is a whole book about this: The Interface: IBM and the Transformation of Corporate Design, 1945 -- 1976 by John Harwood. It's online:
https://muse.jhu.edu/book/24792
On the importance of IBM's design, Paul Rand wrote, "IBM's products are too complex to be understood by the average buyer. [They] must rely on IBM's reputable name." (quoted in Ch 1, p. 27 in Harwood).
https://muse.jhu.edu/book/24792
The IBM building in downtown Seattle was built in 1963. Designed by Minoru Yamasaki, who also designed the Pacific Science Center for the Seattle World's Fair in 1962 and the original World Trade Center towers in New York City. During the 1960s, IBM had a working System/360 machine room behind the glass windows facing the plaza, where the computer and its operators could be seen by shoppers and passers by.
Branded Interactions: Creating the Digital Experience - (https://www.amazon.com/Branded-Interactions-Creating-Digital...)
The Visual Display of Quantitative Information - https://www.amazon.com/Visual-Display-Quantitative-Informati...
Universal Principles of Design - https://www.amazon.com/Universal-Principles-Design-Revised-U...
The Interface: IBM and the Transformation of Corporate Design, 1945-1976 - https://www.amazon.com/Interface-Transformation-Corporate-19...
Multiple Signatures: On Designers, Authors, Readers and Users - https://www.amazon.com/Multiple-Signatures-Designers-Authors...
Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation - https://www.amazon.com/Change-Design-Transforms-Organization...
Thoughts on Design - https://www.amazon.com/Thoughts-Design-Paul-Rand/dp/08118754...
Notes on the Synthesis of Form - https://www.amazon.com/Notes-Synthesis-Form-Harvard-Paperbac...
..and a list of ones I'm considering adding:
Unflattening - https://www.amazon.com/gp/product/0674744438/ref=oh_aui_deta...
Creative Confidence: Unleashing the Creative Potential Within Us All - https://www.amazon.com/gp/product/038534936X/ref=oh_aui_deta...
The Design Method - https://www.amazon.com/gp/product/0321928849/ref=oh_aui_deta...
Product Design for the Web: Principles of Designing and Releasing Web Products- https://www.amazon.com/gp/product/0321929039/ref=oh_aui_deta...
I used the inflation calculator [1] to convert 1960s prices to today's dollars:
- Rental price: ~$20,000 / month
- Purchase price: ~$1,000,000 (yes, a million dollars).
So what you're looking at is what used to be a million dollar computer. You could buy a car for every month you pay to use this machine, so you better had really useful programming ideas or it's back to pen & paper :)
As the author points out, this was considered the model T of computers because of how affordable it was compared to what sold before.
The attention to detail is tremendous.
I never paid much attention to the design of old IBM mainframes, but now I can see how profoundly it influenced our perception of computing. I love the author's phrase "inherent drama of computing." and how it became a trope. The IBM industrial design book [2] he recommends is now going on my to-read list..
[1] http://www.usinflationcalculator.com/
[2] The Interface: IBM and the Transformation of Corporate Design http://www.amazon.com/gp/product/0816670390/ref=as_li_tl?ie=...
1953, Faster Than Thought, B.V. Bowden (British 1940s & 50s) https://archive.org/details/FasterThanThought
1984, The Home Computer Wars (Commodore, Atari, Apple) https://archive.org/details/The_Home_Computer_Wars http://www.amazon.com/The-Home-Computer-Wars-Commodore/dp/09...
1985, History of Computing Technology, Michael Williams (Abacus to IBM360) http://www.amazon.com/History-Computing-Technology-2nd-Editi...
1985, The Great Telecom Meltdown, Fred Goldstein (USA deregulation) http://massis.lcs.mit.edu/telecom-archives/TELECOM_Digest_On...
2001, The Universal History of Computing, Georges Ifrah (Egypt to 1970s) http://www.amazon.com/The-Universal-History-Computing-Comput...
2002, Electronic Brains (UK, US & Ukraine soon after WWII) http://www.bbc.co.uk/radio4/science/electronicbrains.shtml http://www.amazon.com/Electronic-Brains-Stories-Dawn-Compute...
2008, Geeks Bearing Gifts, Ted Nelson (rants & factoids) http://www.amazon.com/Geeks-Bearing-Gifts-Ted-Nelson/dp/0578...
2010, Commodore, A Company on the Edge, Brian Bagnall (war stories from 6502 through C64, no Amiga) http://retroasylum.com/commodore-a-company-on-the-edge-revie... http://www.amazon.com/Commodore-Company-Edge-Brian-Bagnall/d...
2011, The Interface: IBM and the Transformation of Corporate Design, 1945–1976, John Harwood http://www.west86th.bgc.bard.edu/book-reviews/interface-ibm....