
"This guide reveals how writers can take advantage of the brain's hard-wired responses to story to captivate their readers' minds through each plot element"--Provided by publisher.
I'm an editor/book project manager at a major computer book publishing company, and a former software tech writer. I recommend Lisa Cron's book to all my authors.
There's a great book on how people's brains react to story that I loved, and you might find interesting if the concepts in save the cat! were interesting to you, called Wired for Story by Lisa Cron.
If you're interested you can search for Wired for Story.
Wired for Story is a great book about the science of story. I think it applies to a lot more than writing.