Sixteen Ventures

Viewing this reveals your email and other info. Here's the same list of links.

Swiped, Best Copywriting Inspiration https://swiped.co/

Marketing Examples on Copywriting https://marketingexamples.com/copywriting

Stripe Atlas Guide on Copywriting for Landing Pages https://stripe.com/en-in/atlas/guides/landing-page-copy

Copywriting For Geeks https://sixteenventures.com/video-interview-copywriting-for-geeks-author-marc-andre-cournoyer

Nathan Barry Step By Step Landing Page Copywriting https://nathanbarry.com/step-by-step-landing-page-copywriting/

Joanna Wiebe Old School Copywriting for New School Businesses https://www.slideshare.net/marklittlewood/joanna-wiebe-old-school-copywriting-for-new-school-businesses

How to be a successful copywriter: from a man who’s written Million Dollar Emails https://www.iwillteachyoutoberich.com/blog/how-to-be-a-successful-copywriter/

Patio11 Tweets on Copywriting https://twitter.com/search?q=from%3Apatio11%20copywriting&src=typed_query

Free Copywriting Course by Kopywriting https://kopywritingkourse.com/free-copywriting-course/

Twitter Thread by @antdke https://twitter.com/antdke/status/1263130017598406657

First and foremost you need to familiarize yourself with Dave McClure's Startup metrics: http://500hats.typepad.com/500blogs/2007/09/startup-metrics.html

If you then look at your analytics, you will then find that you likely have either an Activation problem or a Retention problem or both.
That then tells you the areas of focus in terms of the problem to correct.

Also read:
http://www.socialmediamodels.net/social-media-overview-models-category/the-engagement-pyramid/
http://www.slideshare.net/startuplessonslearned/eric-ries-engagement-loops-the-levers-and-metrics-of-engagement
http://www.startuplessonslearned.com/2008/12/engagement-loops-beyond-viral.html
http://andreehuk.com/post/67267407194/gradual-engagement-a-growth-hacking-tool-at-your
http://sixteenventures.com/saas-customer-success-quick-wins

Really the first thing you must decide is that you need to charge as this is the only real way to get validation that what you provide is valuable. Someone needs to give you real dollars for what you do.

As for the actual price there are a number of ways to attack the problem but the key is the price will change over time as you learn from the marketplace and your customers.

- Ask your most active and least active users what they would be willing to pay and test them after they respond by asking them to actually pay what they suggest

- Survey the market and decide if you want to be low cost, high cost, or best value. This will give you a range of where to start

- Work with a pricing expert like http://sixteenventures.com

Please don't do that: http://sixteenventures.com/one-dollar-trial

Basically, if you have many "fake signups":
1/ you're attracting the wrong crowd. Fix your acquisition.
2/ these people are not "fake signups" but need more convincing to buy. Fix your onboarding/User Experience.

If you require a credit card at signup, you're turning away a good part of customers away who, at this point in time, don't know or trust you enough to give you payment details.

OK, the few posts I've found:

http://news.buzzgain.com/the-metrics-we-track-and-report-example-for-freemium-products/

http://sixteenventures.com/blog/the-reality-of-freemium-in-saas.html

Mite is SaaS, no free accounts at all: http://blog.yo.lk/en/2010/03/08/facts-and-figures-the-first-20-months-of-our-small-saas-start-up-going-for-premium-only-instead-of-freemium