Publishing 2.0 is Scott Karp's blog on online media, covering Google advertising, newspapers' web failures, Facebook and Apple's business moves.
HN links it for its history of Google AdWords and its newspaper online-versus-print ad revenue figures.
A decent short overview of how Google's advertising business evolved can be found at http://publishing2.com/2008/05/27/google-adwords-a-brief-history-of-online-advertising-innovation/. While there were some unexpected twists and turns, the timeline suggests that when this article was written, Google was already thinking about the ways it could adopt an ad model.
As a side note, I'm not sure if this was posted as an ironic response to the growing bubble talk of the current boom but unlike in the late 90s, the challenge for most startups today is not finding a business model but rather achieving enough scale to apply one of the many proven business models successfully and sustainably.
Most of the articles on mainstream tech news sites like CNet and the Register are already rephrased press releases or summaries of articles written by actual journalists. Why should we expect bloggers to behave any better?
For example, check out this article that doesn't even bother to hide the fact that it was completely copied from EE Times: http://www.fool.com/investing/general/2008/04/28/will-the-feds-stand-in-the-way-of-pa-semi.aspx
Why not just link to the original? Oh yeah, pageviews.
cf. http://publishing2.com/2008/05/04/the-declining-value-of-redundant-news-content-on-the-web/
That was one painful mixed metaphor.
....
Response to dschobel above. Nytimes stats:
http://publishing2.com/2007/07/17/newspaper-online-vs-print-ad-revenue-the-10-problem/
* Online unique users (12 month average): 13,372,000
* Print circulation – weekday: 1,120,420
* Print circulation – Sunday: 1,627,062
* Total advertising revenue: $483,594,000
* Online advertising revenue: $51,000,000
Ads were the work of engineers who thought that they'd work better than corporate search that Google first started to monetize. So were Adsense, the ad auction mechanics and the Dutch auction for the IPO.
http://adwords.blogspot.com.au/2005/08/adwords-history-lesson.html?m=1
http://publishing2.com/2008/05/27/google-adwords-a-brief-history-of-online-advertising-innovation/
That's most of the revenue.