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    Bronte Media

    homethinking.com · Personal blog · on HN since 2009

    Bronte Media is a blog on startups, internet business, and investing, with posts on Facebook, ad networks, and secondary markets.

    Visit blogHN submissions
    StartupsFinance & InvestingBusiness & Strategy
    What HN says

    HN commenters debate its views on secondary market valuations and Facebook, and cite its post estimating 4chan's revenue.

    Stats for nerds
    15HN people shared it
    14linked in comments
    53story points
    Sep 2010last shared

    Top posts on HN

    1. 1
      Mark Pincus on Metrics
      1 person · 23 points · first shared 2010 · 1 comments on HN
    2. 2
      Google’s Strategic AdMob Misstep
      1 person · 10 points · first shared 2009 · 4 comments on HN
    3. 3
      The Impending Doom of Facebook Apps
      1 person · 8 points · first shared 2009 · Discussion on HN
    4. 4
      Secondary Suckers
      4 people · 2 points · first shared 2010 · Discussion on HN
    5. 5
      Online Education: Subprime 2.0?
      1 person · 2 points · first shared 2010 · Discussion on HN
    6. 6
      Natural Effect of the Holidays on Conversion Rate
      1 person · 1 points · first shared 2009 · Discussion on HN
    7. 7
      Behavioral Targeting and Advertising
      1 person · 1 points · first shared 2010 · Discussion on HN
    8. 8
      Bezos 37 Signals
      1 person · 1 points · first shared 2010 · Discussion on HN
    9. 9
      How defensible is Groupon?
      1 person · 1 points · first shared 2010 · Discussion on HN
    10. 10
      Angel Index Fund Bullshit
      1 person · 1 points · first shared 2010 · Discussion on HN

    What HN people wrote when they linked it

    • dhhSep 2010

      2. The bond and equity markets are based on sound regulation, transparency, and quarterly statements. Facebook has none of those things when it operates in the dark of the secondary markets.

      3. Again, these premiums are based on outstanding shares traded under the transparency of the public stock market. See Secondary Suckers for a nice take on the perils of the secondary market: http://www.homethinking.com/brontemedia/2010/09/17/secondary-suckers/

      4. Do you have their P&L handy to back that up? If the valuation was so wonderful and they were raking in the profits, then taking series E funding three months ago doesn't make much sense.

    • BenSSep 2010

      There is a relevant difference between valuations derived from secondary markets and public markets. Investors in secondary markets rarely have clear understanding of real financials or the capital structure of the company. This is a good writeup: http://www.homethinking.com/brontemedia/2010/09/17/secondary-suckers/

      Also, Chicago has lots of smart people, and I agree with you that FB is well positioned to make lots of money.

    • gyardleyJun 2010

      The closest I can think of is a short on QuinStreet (NASDAQ: QNST), which is a public lead-generation company highly reliant on marketing money from private universities. Online advertising firms in general would take a hit since education is a major category.

      See the analysis and presentation here:

      http://www.homethinking.com/brontemedia/2010/05/27/online-education-subprime-2-0/

    • matthewphiongAug 2010

      Ads. But sites like 4chan is more of a community-focus site and they don't really focus on making money. Here is a post about 4chan's revenue:

      http://www.homethinking.com/brontemedia/2009/02/22/4chanorg-300m-page-viewsmo-about-6k-in-revenue/

      The revenue is enough to cover the hosting plus maybe a few hundreds extra. That's all.

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