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    Austen Allred

    austenallred.com · Personal blog · on HN since 2012

    Austen Allred writes about growth, user acquisition, and press for startups, and also about his own startup experiences.

    Visit blogHN submissions
    StartupsBusiness & Strategy
    What HN says

    Commenters praise his user acquisition book chapters, especially the Instagram one, as brilliant and worth reading closely; others note his departure from HN.

    Stats for nerds
    19HN people shared it
    42linked in comments
    212story points
    Feb 2021last shared
    2014people per year2021

    Top posts on HN

    1. 1
      The Hacker’s Guide to Getting Press
      3 people · 50 points · first shared 2014 · 8 comments on HN
    2. 2
      The hacker's guide to acquiring the first 1,000 users: Twitter
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    4. 4
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    6. 6
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    7. 7
      Building for Muggles – The Age of Accessiblity
      1 person · 4 points · first shared 2015 · 1 comments on HN
    8. 8
      The Sad State of Fact-Checking
      1 person · 4 points · first shared 2015 · 1 comments on HN
    9. 9
      Exploiting Instagram to help a friend sell $4,000 of neckties in one day
      3 people · 3 points · first shared 2015 · Discussion on HN
    10. 10
      The Hacker's Guide to User Acquisition
      3 people · 3 points · first shared 2014 · Discussion on HN

    What HN people wrote when they linked it

    • GuiAOct 2015

      I've thought of doing something similar to that. I might try it at some point, probably just for a chunk of a few months. But I'm thinking more along the lines of buying a more maneuverable VW minivan, and retreating to the Santa Cruz hills or Big Sur over the weekends, because I currently miss nature terribly while living in SF.

      A few thoughts (I don't work at Google, but a similar large tech company in the south bay):

      1) Yes, $2000 a month is expensive for corporate housing. But if your goal really is to save money, you can find a room in San Francisco for under $1000 in a co-op or such and just take the shuttle to Google every day. It won't be the most beautiful house in the world, but it'll beat a truck.

      2) If you like bringing home cute girls/boys, that's going to make things significantly harder.

      3) I have a fair amount of expensive equipment (photography + music gear) that I would not be comfortable leaving in a vehicle for extended periods of time. It'd just takes once to lose a pretty significant chunk of cash (probably something like $5k in photography gear and close to $10k in music gear, for me).

      4) Even if his name and face were withheld, anyone working at Google will remember that truck very distinctly now. Not the smartest move for him, he's probably going to be found out in the next week or two.

      I have friends who did similar things - whether to save money, or to entertain a more minimalistic lifestyle. I'm still very curious about it, mostly for the…

    • ASquareJun 2014

      Some useful articles on this topic that may provide inspiration:

      http://thenextweb.com/entrepreneur/2013/12/18/successfully-use-blog-commenting-acquire-new-users-without-spammy/?awesm=tnw.to_b0dfT#!qeYNo

      http://malcolmbell.net/2014/02/28/my-mailcloud-app-10000-users-in-first-2-weeks/

      http://www.fastcolabs.com/3024472/how-we-got-our-first-2000-users-doing-things-that-dont-scale

      http://popcornryan.tumblr.com/post/65640245447/how-i-got-my-first-1000-users-in-1-day

      http://www.quora.com/Marketing/What-are-key-strategies-to-acquire-first-100K-users-with-zero-marketing-budget/answer/Noah-Kagan?srid=wF

      http://blog.yesgraph.com/first-1000/

      http://www.austenallred.com/the-hackers-guide-to-the-first-1000-users-twitter/

    • austenallredJan 2015

      The purpose of our salaries is to keep us alive while we build a great company; what arbitrary number of dollars is required to do that isn't important to me. We have an equal number of shares, because he's an equal partner.

      If I take an extra 20k of salary, that's 20k less we can use to hire someone better/smarter. I'd much rather work with smarter people than drive a nicer car. I don't really care for "stuff" anyway.

      If you offered to let me stay at this level for the rest of my life and promised I'd always be able to work on something I believed in, I'd take that deal in a heartbeat, even if it's far below market.

      http://austenallred.com/everything-you-need/

    • chxMar 2020

      https://youtu.be/FF-tKLISfPE

      Transcription at: https://austenallred.com/steve-jobs-insult-response-transcription-be6df9dd692c

      > The hardest thing is, how does that fit into a cohesive larger vision that’s gonna allow you to sell 8 billion dollars — 10 billion dollars of product a year?
      One of the things I’ve always found is that you’ve got to start with the customer experience and work backwards to the technology. You can’t start with the technology and try to figure out where you’re going to try to sell it. I’ve made this mistake probably more than anybody else in this room, and I’ve got the scar tissue to prove it.

    • ivan_ahFeb 2014

      Way to go Adam (http://twitter.com/Adam_B_Long) for getting covered in The New Yorker!

      If it is no secret: did you get in touch with them or did they seek you out? Did you have a press kit[1] ready, or was this done on the fly?

      I'd also be interested to hear about the technology you're using, and how it compares to the pattern-based approach of LanguageTool, e.g.,[2].

      [1] http://www.austenallred.com/the-hackers-guide-to-getting-press/
      [2] https://github.com/languagetool-org/languagetool/blob/master/languagetool-core/src/main/java/org/languagetool/rules/LongSentenceRule.java

    • londonstartupJan 2015

      Yeah, me too. Growthhackers.com is good but there are SO many bad posts out there and people self-promoting. Everything on Austen's site here is brilliant: http://austenallred.com/user-acquisition/book/chapter/instagram/ well worth reading in detail. I may not be the best person to answer this question, may be worth a new self-post for you

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