Edward Capaldi
3 HN recommenders · recommended in 3 months, 2019–2024
4:56 · 508K views · Mar 31, 2016
Clayton Christensen explains the jobs-to-be-done idea in five minutes, using the fast-food milkshake example. The point is that understanding the job a product is hired to do makes it easier to improve.
Cited as the short, famous introduction to Jobs To Be Done and competition framing.
3 comments from Hacker News
This is very much in the vein of Jobs to Be Done theory[0]. If you haven't heard of JTBD before, I would implore you to check-out Clayton Christensen's famous "milkshake" video here: this video It goes into enlightening detail about the same framing of competition as the author here does. [0] - [LINK]
This video from Clayton Christensen gives a good summary of Jobs To Be Done using milkshakes at a fast food restaurant as an example: this video Unrelated, but I saw Clayton Christensen speak at a conference years ago. He started out the talk by telling everyone that he had a stroke years earlier and after it, he couldn't speak clearly. For a professor, you can imagine that's not ideal. So he went out and bought Rosetta Stone and taught himself how to talk again. I was blown away and besides a few small stutters during the talk, I barely noticed. That story of grit always stuck with me as a truly remarkable example of how versatile humans can be.
Also odd is the expression 'jobs to be done'. At first glance this seemed like an allusion to this famous ' Jobs to be Done ' Clay Christian talk [1] (well worth the 5 minute watch). But AFICT it's just coincidental use of the phrase. [1] this video