entropicamente
5 HN mentions · mentioned in 4 months, 2015–2018
0:33 · 706K views · Nov 13, 2010
A one-minute clip of Windows Phone 7 and Bing product placement from an episode of Hawaii Five-0, in which a character says 'Bing it!' and another checks a Windows phone.
Cited mockingly as an example of awkward, cringe-inducing product placement and ad culture.
5 comments from Hacker News
> I hate this shit. Between adblocking and piracy, people are just going to push publishers into a new form of advertising where they don't even know they are being advertised to. This is going to mean more "sponsored posts" on sites you love and less authentic content. Its going to mean your favorite movies crammed with product placement ( this video ). Its going to mean a distrust of anything you see on the web much greater than exists today. Its going to mean every product review you read about will be 90% about the affiliate payment they get and 10% because of the product itself. If this'd happen en masse this allows competition in the market of reviewers, news sites, and social network sites. It also allows for fact checking (which perhaps even gets automated). The model which works is akin to seed fund, or open source development by contract. There'd be say a review in the make of a product X. In order for it to be made, Y USD is required. This is then gathered via crowd funding. Then those who paid get early access, week later its in the public domain. The model isn't even new. LWN uses it, to name an example.
I hate this shit. Between adblocking and piracy, people are just going to push publishers into a new form of advertising where they don't even know they are being advertised to. This is going to mean more "sponsored posts" on sites you love and less authentic content. Its going to mean your favorite movies crammed with product placement ( this video ). Its going to mean a distrust of anything you see on the web much greater than exists today. Its going to mean every product review you read about will be 90% about the affiliate payment they get and 10% because of the product itself. Ads suck, I agree. I think the major complaint is malware- But that doesnt explain blocking google adsense, which doesnt allow offsite javascript, or facebook ads, or other 'trusted' ad networks. People just remove those ads because "Fuck ads" - Well, thats fine. But those decisions will obviously not just be candidly ignored- Publishers and content producers will react and find new ways to generate revenue where they lost it.
"Google it" kinda came out organically. But it was very cringy when Microsoft forced to popularize the term "Bing it" and did product placements in TV shows and movies. Example: this video
Btw: A few years ago Microsoft paid for product placement in television series to counter "google it". It is amazingly awkward and sounds like from a strange parallel universe: this video
My "favorites" were the Bing searches in Hawaii Five-o: this video I guess it worked, since I remember the ads (even though I didn't follow the show). I still don't use Bing, though.