TED
6 HN recommenders · recommended in 8 months, 2017–2026
22:56 · 772K views · Nov 17, 2017
Technosociologist Zeynep Tufekci argues that the machine-learning systems used to serve ads also decide what political and social information people see. She explains how opaque algorithms can nudge, segment and manipulate users, and warns that the real danger is powerful people using AI to control populations.
HN commenters cite it whenever engagement-optimizing feeds, micro-targeting or ad infrastructure come up, as an accessible warning about algorithmic amplification.
9 comments from Hacker News
uBlock team is the modern times heroes fighting the good fight for us. Thanks to them I've been navigating the web with peace of mind for a long time. Sometimes I find myself thinking how our lives would be if couple of guys didn't build shitty tech startups. We've gone from creative advertising to these manipulative online marketing scams, that attack our brains, especially targeting young generation, which effects how our societies, behaviours, art and culture develop. Recommend watching: "We're building an artificial intelligence-powered dystopia, one click at a time, says technosociologist Zeynep Tufecki. In an eye-opening talk, she details how the same algorithms companies like Facebook, Google and Amazon use to get you to click on ads are also used to organize your access to political and social information. And the machines aren't even the real threat. What we need to understand is how the powerful might use AI to control us -- and what we can do in response." this video
> Anecdotally of course, as one of those tech-folks who's got nothing against good and relevant ads. Be careful what you wish for. This TED talk[0] on persuasion architectures brings up some interesting moral arguments against this idea. If we generally accept that ad conversion is a metric of an ad's success, how do we handle the situation where people that are susceptible to addictive behaviors like gambling and compulsive shopping are exposed to ads that exploit their condition? Data-driven advertising systems are built particularly well to find and exploit these kinds of people. We already see this a lot in the scam call/email world. Once you fall for one, the amount of inbound traffic you receive from scammers increases dramatically. 0: this video
you may have seen it but there is a really scary Ted talk suggesting that it's possible Facebook is using deep learning techniques to optimize for engagement and they have no idea why it picks what it picks but it's possible making people choose sides and argue happens to be the best way to meet its goals this video
This comment is highly understating the power of social media micro-targeting by dubbing it as buying a few ads on FB and running twitterbots. I would request you to check out the Ted talk by Zeynep Tufekci ( this video ) to get a sense of how effective social media campaigns can be.
That is not the case of YouTube, though. YT pushes recommended videos on you. There is an interesting speech by Zeynap Tufekci on this topic: this video