VELCRO® Brand
3 HN recommenders · recommended in 3 months, 2023–2025
2:50 · 146K views · Jun 4, 2018
Velcro's follow-up to its "Don't Say Velcro" ad responds to viewer feedback, with a humorous take on trademark usage and alternative names for hook and loop fasteners.
HN recommends it as a delightful sequel to the original ad, brought up in threads on trademarks and the original campaign.
4 comments from Hacker News
That is one of my favorite videos! Content advisory: there is one swear word in it that is bleeped out. Near the end they mention some other trademarks, and adding to the fun they bleep out those too - and even put CENSORED overlays on the singers' mouths. They also made a followup video that is just as delightful (and slightly more NSFW): this video And here is a fun article about some other companies' friendly alternatives to the traditional C&D letter: [LINK]
If you've never seen the video ad that went along with this campaign, it's hilarious and worth watching, as is the follow up. I love the good humor about the whole thing. And it has made their campaign stick in ways that other similar campaigns have not. [LINK] this video
Great. Hope this is real. I'd be impressed if the real lawyers did this. There was a follow up video, also good this video
Thank you, this was great. There’s also a feedback response video [0] (of course they are making fun of German, Klettverschluss is so easy to say!), and a behind-the-scene video [1] where they show you their two actual lawyers that somehow were roped into participating ;) [0]: this video [1]: [LINK]