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    EDS "Airplane"

    AFallGuy4u

    3 HN mentions · mentioned in 3 months, 2010–2024

    YouTube

    1:01 · 1.1M views · Oct 8, 2007

    A short EDS television commercial that shows an airplane being built while it is in flight. It is an early use of the 'building the plane as it flies' metaphor.

    HN mentions it mainly as the origin of the phrase about rebuilding a plane mid-flight, usually applied to software projects.

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    3 comments from Hacker News

    1. @01HNNWZ0MV43FFJun 2024· in “Ask HN: What is the best code base you ever worked on?”

      For curious readers, the "building a plane as it flies" metaphor dates back to at least 2000, to these commercials for EDS: this video I thought it was IBM but I was quite mistaken, so good thing I looked it up lol

      CitesView on HN
    2. @whatusernameJul 2010· in “Apple’s Antenna Design and Test Labs”

      this video Why build them first. // I've never understood that ad - it always screams "we don't take proper care" to me..

      CriticalView on HN
    3. @cubicle67May 2010· in “LLVM's Clang going into FreeBSD's base system”

      It's really hard to rebuild a plane while in flight Obviously these people didn't know that this video [Disclaimer - I used to work for them]

      AsideView on HN