Apple everyday
3 HN mentions · mentioned in 3 months, 2022–2025
1:09 · 316K views · Jun 19, 2018
Apple's short ad for the iPad Pro with iOS 11, pitching it as a computer and suggesting a post-PC world.
Cited as evidence that Apple markets the iPad as a general-purpose computer, especially in debates about platform openness.
3 comments from Hacker News
Smartphones are special, since they're practically mandatory at this point, are the primary gateway to the Internet and digital platforms for a lot of people, and are specifically designed to be general purpose computing devices (even if unnecessary restrictions on who gets to write apps for them are placed on top of that). I mean heck, even Apple all but advertises the iPad Pro (an iOS device) as a computer [*]. I don't care if Nintendo locks down their gaming console. Nobody needs a gaming console. The Nintendo Switch's OS was made solely to run games and has very limited functionality by design. (I'm also overjoyed when I see people hack it, but that's a bonus and I have no expectation of that.) For example, the EU's DMA provides a precise definition of "digital gatekeeper" and the rules only apply to them [1]. Gaming consoles and other embedded devices are excluded. If there were more than two real choices available, I'd feel less strongly about this. And I realize that Apple isn't necessarily responsible for there only being two options (if anything, Google may be more to blame for this). But that's just how it is. [*] I don't know if their marketing materials ever unambiguously refer to the iPad as a "computer", perhaps intentionally, but they've run ads like this: this video [1] [LINK]
> On their computers they have never prevented it before "What's a computer?" this video I really don't know what to call iOS devices other than computers. Unless one of your requirements for "computer" is "ability to boot third party OSs"; I don't entirely disagree with that but it's a bit circulatory in this context.
Apple's actual marketing postures the iPad as a general computing device this video “with iPad Pro + iOS 11, a post-PC world may be closer than you think.” [LINK]