Episode
Your Ranking Model Is Optimizing the Wrong Thing with Zoe Weil - #780
The TWIML AI Podcast (formerly This Week in Machine Learning & Artificial Intelligence) · Oct 15, 2026 · 53 min
In this episode, Zoe Weil, co-founder and CEO of Sequen, joins us to discuss how ranking systems can use live behavioral signals to optimize for purchases rather than clicks or search relevance alone. Zoe explains why approaches developed at data-rich social platforms don’t necessarily translate to retailers and how Sequen uses scroll speed, hover duration, and other in-session interactions to…