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    Artwork for The Knowledge Project
    Episode

    Ryan Petersen: Building Flexport

    The Knowledge Project · Aug 5, 2025 · 1 h 41 min

    Build the system behind the system. Flexport founder Ryan Petersen shows how to turn messy, multi‑party operations into a simple, scalable system that compounds growth without sacrificing trust. He explains: The iPhone clue: using public shipping data to predict launches—and create pull from zero Retention is destiny: the equilibrium math that caps growth (and how to bend it) Full‑stack or bust…

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