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    Artwork for The Knowledge Project
    Episode

    The Obsession That Built Nike | Phil Knight

    The Knowledge Project · Feb 24, 2026 · 38 min

    Phil Knight is the founder of Nike, the brand that reshaped sports and became one of the most powerful companies in the world. What would you do if your bank, your supplier, and your government all turned against you at the same time? Phil Knight didn’t have to imagine it. He lived on the edge of insolvency for nearly two decades. This Outliers episode explores belief, trust, fear, and the price…

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