Episode
Les Schwab: Why Real Ownership Outperforms Experience, Capital, and Credentials [Outliers]
The Knowledge Project · Jul 15, 2025 · 59 min
They weren’t employees. They were partners. Les Schwab didn’t build a company. He built a culture. This episode reveals how one small-town tire dealer scaled to $3 billion by turning customers into evangelists and employees into owners. Somewhere between changing his first flat tire and opening his 410th Les Schwab Tire Center, Les discovered something profound: his people weren't just working…