Episode
Mental Models That Change How You Think | Bill Gurley
The Knowledge Project · Jun 9, 2026 · 1 h 02 min
Bill Gurley spent years on Wall Street, built his career as a partner at Benchmark, worked through Uber’s hypergrowth era, and now serves on the board of the Santa Fe Institute, where he studies complexity and systems thinking. In this episode, Bill shares the mental models he returns to most, including systems thinking, second- and third-order effects, and the importance of understanding both…