Episode
What Hundreds of Focus Groups With Trump Voters Revealed
The Ezra Klein Show · Oct 23, 2026 · 1 h 08 min
Sarah Longwell has probably conducted more focus groups with Trump voters than anyone else in America — hundreds of them, starting in Trump’s first term. So she has a treasure trove of qualitative evidence of how voters have evolved in the Trump era and why many of the president’s voters are souring on him now. Trump’s approval rating has plummeted since the start of his second term, especially…