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    Artwork for Planet Money
    Episode

    Branded fruit: How produce got “Honeycrisp-ified"

    Planet Money · Aug 28, 2026 · 34 min
    Episode page

    The produce aisle is changing. You’ve noticed this, I’m sure. It is now full of superstar fruits and vegetables: The Honeycrisp apple, The Cotton Candy grape, The Cuties mandarin orange. They stand out. They cost more. They have branding and sometimes trademarks and patent-ish kinds of protections. And now – it’s happening in the tomato bin too! Where once there were just plain old cherry or…

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