Episode
Inside Rivian’s Strategy to Survive a Hostile EV Market
On with Kara Swisher · Jan 29, 2026 · 1 h 02 min
Kara talks with Rivian founder and CEO RJ Scaringe at a tense time for electric vehicles: domestic sales have cooled, federal EV tax credits are gone, and tariffs are raising costs across supply chains. Rivian’s premium R1S SUV and R1T pickup helped establish the brand — the R1S is now the best-selling premium electric SUV in the country — but the company is still losing money. The R2, Rivian’s…