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    Artwork for Odd Lots
    Episode

    How the 1994 World Cup Transformed the Business of Football Forever

    Odd Lots · Jun 25, 2026 · 51 min
    Episode page

    The last time the World Cup came to the US was 1994. Before then, the World Cup was an enormously popular event with surprisingly limited commercial significance; the 1990 tournament in Italy, for instance, lost money for broadcasters. But that all changed in 1994, when American companies sought to make their mark in the form of advertisements and sponsorships: firms like McDonalds, Mastercard…

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