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    Artwork for Odd Lots
    Episode

    How a Sardine Gets From the Ocean to a Can

    Odd Lots · Aug 7, 2026 · 58 min
    Episode page

    Just a decade ago, tinned fish was hardly a premium product. Most Americans likely associated cans of tuna with thrift. But that has changed a lot in recent years. The category took off during Covid and now shoppers are shelling out for high end brands like Fishwife. Today's guest Becca Millstein started the company in 2020, positioning it as a distinct, artisanal product, more akin to one might…