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    Artwork for How I Built This with Guy Raz
    Episode

    Kettle Chips: Cameron Healy. The Wild Bet That Made a Brand

    How I Built This with Guy Raz · Feb 23, 2026 · 1 h 04 min

    Kettle Chips: Cameron Healy. The Wild Bet That Made a Brand Most founders expand the “right” way: local → regional → national → international. Cameron Healy totally skipped the “national” part. When Kettle Chips was still an upstart regional brand, Cameron made a move that seems almost reckless: he launched his thick-cut, kettle-cooked chips to the United Kingdom — one of the most competitive…

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