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    Artwork for How I Built This with Guy Raz
    Episode

    Shep and Ian Murray: Vineyard Vines. A Stale Product Transforms into a Lifestyle Brand.

    How I Built This with Guy Raz · Apr 20, 2026 · 1 h 12 min

    In the late 1990s, Shep and Ian Murray looked at a shrinking category–men’s ties–and saw an opportunity: a necktie isn’t just functional. It’s expressive. It can signal identity, taste, aspiration. With no fashion experience and no outside investors, the Murray brothers started making colorful ties inspired by their childhoods in Martha’s Vineyard — tiny whales, sailboats, island street signs.…