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    Artwork for How I Built This with Guy Raz
    Episode

    Hydro Flask: Travis Rosbach. How a thirsty surfer changed the water bottle industry

    How I Built This with Guy Raz · Nov 17, 2025 · 1 h 08 min

    What if the idea that changes your life… starts with something as ordinary as being thirsty? In 2007, Travis Rosbach walked into a sporting goods store looking for a water bottle—and stumbled onto a problem no one had solved. Plastic, BPA-lined bottles dominated the market. Metal alternatives leaked, dented, or couldn’t keep drinks cold enough. Travis’s solution? A double-walled…

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