Episode
Bobbie: Laura Modi. How a Baby Formula Startup Took Market Share From Two Industry Giants
How I Built This with Guy Raz · Aug 10, 2026 · 1 h 24 min
Laura Modi set out to build a better infant formula. What followed was years of setbacks: a crippling dispute with the FDA, a frustrating search for a manufacturer, and the constant fear that the company would run out of money before it reached customers. But today, Bobbie generates over $100 million a year and has captured nearly 4% of the U.S. infant formula market by challenging one of the…