Episode
Sweet Loren’s: Loren Castle. How A Recipe Makeover Built a National Cookie Brand
How I Built This with Guy Raz · Oct 19, 2026 · 1 h 09 min
Loren Castle started baking cookies after surviving cancer in her early twenties. Five years later, Sweet Loren’s refrigerated cookie dough was generating just $350,000 a year. But instead of giving up, she listened to customers, and reinvented the dough without gluten, dairy, eggs or nuts. That transformation turned a small regional business into a national brand sold in more than 30,000…