Episode
diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021)
How I Built This with Guy Raz · Mar 23, 2026 · 1 h 17 min
Back in the early days of ecommerce, Marc Lore took a classic retail loss leader–diapers– and turned it into a DTC giant– Diapers.com. It did so well that it attracted the attention of Amazon, which slashed prices on its own diapers until Marc was forced to sell them his business. It was not a happy moment, but it was a galvanizing one: Marc went on to launch another ecommerce company, jet.com.…