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    Artwork for How I Built This with Guy Raz
    Episode

    Taylor Guitars: Kurt Listug and Bob Taylor. From $3,700 Shop to Global Icon

    How I Built This with Guy Raz · Jan 19, 2026 · 1 h 14 min

    A bright blue guitar covered in orange koi fish vanished from a museum display … and Swifties immediately knew what it meant. That distinctive guitar—the one Taylor Swift used to record Speak Now—had been a gift. Hand crafted, by the founders of Taylor Guitars. When she brought it back on stage during her Eras tour, the fans went wild. In this episode, Bob Taylor and Kurt Listug tell the…

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