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    Artwork for Freakonomics Radio
    Episode

    Is Macy’s Thanksgiving Parade Its Most Valuable Asset? (Update)

    Freakonomics Radio · Nov 27, 2025 · 53 min
    Episode page

    The iconic department store calls the parade its “gift to the nation.” With 30 million TV viewers, it’s also a big moneymaker — at least we think it is: when it comes to parade economics, Macy’s is famously tight-lipped. In this 2024 episode, we try to loosen them up. (Part one of a two-part series.)