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    Artwork for EconTalk
    Episode

    Seiko, Swatch, and the Swiss Watch Industry (with Aled Maclean-Jones)

    EconTalk · Feb 16, 2026 · 1 h 01 min
    Episode page

    How did an industry survive a technology that should have made it obsolete? Aled Maclean-Jones explains to EconTalk's Russ Roberts how Japanese quartz watches nearly wiped out Swiss watchmaking with cheaper, more accurate alternatives--and how the Swiss redefined the value of a watch to recover market dominance. Maclean-Jones discusses the Japanese innovations that led to the Swiss industry's…

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