Episode
Can Puck’s CEO reinvent the news business for the influencer age?
Decoder with Nilay Patel · Apr 13, 2026 · 1 h 15 min
Sarah Personette is the CEO of Puck, a media company that's been around for about five years. Puck hires big star reporters who write newsletters as part of a subscription bundle. Those newsletters are often must-reads in their industries, and those reporters get equity in Puck and a share of the company's revenue. It's a place where the financial incentives of the influencer economy crash right…