
Today I’m talking to Ben Smith, the editor-in-chief of Semafor. Ben ran BuzzFeed News at the height of the Facebook traffic boom, and even wrote a book about it, called Traffic, which he discussed with me on Decoder back in 2023. Semafor, which is only four years old, is now a fast-growing and profitable media company, which makes about half of its revenue from events. So I wanted to talk to Ben…