Episode
Hasbro's CEO lets AI Peppa Pig help design toys
Decoder with Nilay Patel · Mar 9, 2026 · 1 h 12 min
Hasbro might be a toy company, but CEO Chris Cocks has spent the last several years pushing it more and more into the digital media, gaming, and collectibles space. That makes sense, since adults have money and kids don't. All those IP and licensing deals are working out for Hasbro so far. But Hasbro is also facing a lot of risk from instability: in trade and tariffs, in politics and culture…