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    Artwork for Acquired
    Episode

    Google Part II: Alphabet

    Acquired · Aug 26, 2025 · 4 h 02 min
    Episode page

    In its first six years from 1998 to 2004, Google built one of the greatest products of all time (and certainly the greatest business of all time) with Search. Then in its next six years from 2005 to 2011, Google built seven (!) more billion+ user products: Gmail, Maps, Drive and Docs, YouTube, Chrome, Android, and Photos — all either started from scratch internally or acquired as startups that…

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