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    Artwork for Acquired
    Episode

    Google Part I: Origins of Search

    Acquired · Jun 30, 2025 · 3 h 29 min
    Episode page

    We tell the story of the single greatest business ever created: Google search. From its origins as a Stanford research project called BackRub, Google became the front door to the internet. Today it’s an essential service for over half the world, and one that generates more profit than ANY other US company — more than Apple, Microsoft, or Berkshire Hathaway. But it wasn’t always so obvious. When…

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