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    Artwork for 99% Invisible
    Episode

    The SoHo Effect

    99% Invisible · Mar 16, 2016 · 18 min
    Episode page

    In San Francisco, the area South of Market Street is called SoMa. The part of town North of the Panhandle is known as NoPa. Around the intersection of North Oakland, Berkeley and Emeryville, real estate brokers are pitching properties as part … Continu...