EpisodeAsk Your Doctor About99% Invisible · May 12, 2026 · 32 minPlay · 32:15SaveShareEpisode pageAs wild and random as they might seem, a lot of work—and even poetry—goes into coming up with today's catchiest, most unforgettable drug names.Related664. Are Thousands of Medical Cures Hiding in Plain Sight?Freakonomics Radio • Feb 20, 2026 • 52 min