
The Cult of Mac is a book by Leander Kahney. The book discusses fanaticism about the Apple product line and the company's brand loyalty. Kahney released a later book titled The Cult of iPod.
https://www.amazon.com/Cult-Mac-Leander-Kahney/dp/1886411832...
Absolutely ― Cult of Mac, by Leander Kahney[0].
0: http://www.amazon.com/The-Cult-Paperback-Leander-Kahney/dp/1...